We are yugen

We are an industrial design and product development studio based in sunny Cape Town, South Africa. Leverage our expertise to transform your ideas into meaningful products and brands. Through innovative and immersive design we are able to extract maximum value from your ideas, resulting in products that are commercially successful as well as soulful. We  pride ourself's on developing products that are contextual, insightful, innovative and emotional.

Minimalism and excellence is at the absolute core of our design philosophy. By striving for purity in design, we are able to accentuate and enhance a myriad of critical product elements. We have experience working for a multitude of clients ranging in specialisation from consumer electronics to the medical industry.

  • We were delighted with the award Yugen created for us - original, striking and something that one would display with pride. It was a delight to work with Salmon, he made an effort to understand our needs and bent over backwards to meet it.

    Free to grow

  • From beginning to end, Yugen was absolute pleasure to work with! Their attention to detail and quick turn around time under pressure made my project a success, and I will happily use them again in the future!


  • Salmon was a pleasure to work with - strong communicator, explored the subject of the project, and delivered great work!


  • Yugen delivered great value to our project from day one. With a creative approach to design thinking they constantly delivered new concepts and found interesting and approachable ways of making them work.

    Thomas Framnes


Our packages are tailored to the most frequent needs of our clients and we can customize a package to suit your unique needs. All services are offered on a individual or package basis and you can find out more about the services includes in a package by hovering over the included service. The price listed on each package is a starting price and fees may vary depending on your requirements.