We are yugen
We are an industrial design and product development studio based in sunny Cape Town, South Africa. Leverage our expertise to transform your ideas into meaningful products and brands. Through innovative and immersive design we are able to extract maximum value from your ideas, resulting in products that are commercially successful as well as soulful. We pride ourself's on developing products that are contextually, insightful, innovative and emotional.
Minimalism and excellence is at the absolute core of our design philosophy. By striving for purity in design, we are able to accentuate and enhance a myriad of critical product elements. We have experience working for a multitude of clients ranging in specialisation from consumer electronics to the medical industry.