The Sway cigarette lighter always stands upright thanks to its weighted bottom and the 360 degree button allows the user to activate the lighter without having to orientate it in any specific manner.
The button can be activated from any side and as such the user does not need to orientate the lighter in any specific manner. The counter weighted bottom allows the lighter to stand in a near upright orientation when places on a surface. This allows the user to more easily picup the lighter. This rounded bottom also allows for the lighter to be easily slide into ones pocket. Its innovative nature virtually guaranties it being a talking point and as such would enhance its impact as a potential promotional item.